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A BETTER GAME

INFLUENCE & INCOME

Olympians are living at the poverty level and LeBron is lobbying for NCAA athlete to get paid.   When it comes to creating income,  we mentor athletes (of all abilities over 18) to think differently and understand, “You'll be held accountable by the rules of the game you choose to play.”


If you play the OLD sponsorship game, in pursuit of income, then the traditonal rule you account to is this: 

  • Sponsors RENT your Influence
  • You don’t control the economics
  • Cash sponsorships go to less than 1% of athletes


The Gig Economy (game) has new rules that empower NEW income for athletes. It delivers a better way for you (athletes) to own your influence.  Our Sponsorship PLUS+ approach changes the game and puts the new Gig Economy rules in your favor:

  • OWN your Influence
  • New rule: It is economic leverage
  • Athletes are winning with us

PERFORMANCE

Athletes want performance, have influence, and need income. Performance comes first. We produce deeper level results.  


The blind spot in sports nutrition is food conditioning for physiological performance. 

We help you execute better on a dietary truth. If you seek faster recovery, a stronger adaptive response, and great physiological durability... We invite you to learn more about HPN.

HPN

3 Pillars

PERFORMANCE

PERFORMANCE

PERFORMANCE

Food conditioning daily delivers deeper level results.  Physiological durabilty is one exmaple.

Conditioning Function

INFLUENCE

PERFORMANCE

PERFORMANCE

Sponsors "RENT" influence.  We empower you to "OWN" your influence with a 1099 agency approach.

View A few

INCOME

PERFORMANCE

INCOME

Our healthy living ambassadors get a taste of our sustainable income and get #mentoredUP for more

Our manifesto

A Better Game

Eat. Better. Results.

recover. adapt. endure.

CLICK TO LEARN MORE

We mentor athletes to own their performance, influence, and income in better way

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are where possibility happens

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